Personalisation stories

Kaspersky researchers identify a new trend blending spear phishing’s personalisation with bulk phishing’s scale, marking a sophisticated cybersecurity threat.

Jonathan Reeve of Eagle Eye discusses the real-world impact of AI on business strategy and personalisation, emphasising the need for AI Appreciation Day.

A staggering 97% of executives feel unprepared for Google’s phase-out of third-party cookies, with 86% citing inadequate personalisation capabilities, reveals a new Optimizely survey.

Australian retailers lag in eCommerce maturity, with 16.8% of sales online. While COVID and cost-of-living affects investment, Gen Y and Gen Z may push online sales to 33% by 2033.

A new report by Esendex reveals consumer demand for transparent and reliable business communications, with many willing to share details for personalised services.

Manhattan Associates' Unified Commerce Benchmark for Specialty Retail unveils key findings from Singapore's retail sector, spotlighting leaders like Nike, Adidas, and Dior.

Business leaders must balance generative AI's vast benefits with short-term deployment challenges to navigate its transformative yet complex potential.

Amplitude introduces six new integrations and an integration portal to enhance its digital analytics platform, featuring partnerships with Contentful, HubSpot, and more.

Salesforce's new State of Marketing report reveals that 78% of Singaporean marketers have adopted AI, yet only 21% are satisfied with data unification.

DeepL has launched DeepL for Enterprise, enhancing AI solutions for organisations with custom glossaries, security features, and up to 345% ROI.

Apple's watchOS 11 debuts with new health apps, advanced fitness tracking, and customisation options, reinforcing Apple Watch as a vital health tool.

Struggling with first-party data? Master these 5 tactics to overcome messy data, lack of strategy, and access issues, and transform your approach.

LUMOS teams up with Doohly to revolutionise digital Out-of-Home advertising using AI and real-time data analytics, promising enhanced efficiency and personalised campaigns.

Airship has unveiled new tools to boost app engagement, focusing on personalisation and zero-party data collection, revealed at Shoptalk Europe.

Artificial intelligence is revolutionising Australian contact centres, enabling unparalleled personalisation and efficiency.

Salesforce launches Data+AI Boost SME Program at Asia Tech x Singapore Summit to aid 5,000 SMEs in data utilisation for AI integration, partnering with IMDA.

Generative AI promises to revolutionise customer loyalty programs through hyper-personalisation and predictive modelling, say experts from Accor, The Warehouse Group, and Eagle Eye.

Salesforce enhances Service Cloud with new features to unify data across digital channels, providing a seamless, personalised customer experience through their Einstein 1 Platform.

Salesforce unveils new Commerce Cloud innovations to streamline B2B and B2C operations, promising seamless and personalised shopping experiences across all channels.

The integration of AI and cloud ERPs, such as NetSuite, is transforming business systems with hyper-personalisation, predictive analytics, and intuitive user interactions.