The Ultimate Guide to Omnichannel
A curated Asian edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Omnichannel.
What to know about Omnichannel
Omnichannel refers to a seamless approach to customer engagement that integrates multiple channels—such as online, in-store, mobile, and social media—to provide a unified and consistent experience. This strategy has become critical as retailers and businesses strive to meet evolving consumer demands for convenience, personalization, and agility across all touchpoints.
Exploring our collection of recent stories on omnichannel reveals how various companies are enhancing order management, customer data platforms, AI-driven customer service, and identity security to refine omnichannel capabilities. Readers can discover how innovations in technology, from RFID to AI chatbots, and partnerships between retailers and tech providers, support the transformative power of omnichannel experiences.
By following developments in omnichannel, readers gain insights into optimizing supply chains, improving contact center operations, and personalizing marketing efforts, all aimed at fostering customer loyalty and operational efficiency. Our coverage also highlights challenges and emerging trends—such as integrating offline and online shopping, leveraging first-party data, and the rising importance of AI—that shape the future of omnichannel retail and customer engagement worldwide.
Asian Omnichannel News
Regional stories with direct local relevance
Starbucks teams up with Alipay for AI coffee alarm
Chinese consumers can now schedule daily Starbucks orders through Alipay's AI agent, as the firms deepen ties around routine mobile payments.
TBC Uzbekistan launches car buying in app in Tashkent
Customers in Tashkent can now complete vehicle selection, finance and paperwork through TBC Uzbekistan's app in about 24 hours.
Adyen wins SNKRDUNK payments deal for SODA expansion
Fraud checks and smoother checkout are set to support SODA's international push as it taps Adyen across SNKRDUNK's online and store payments.
Adyen unifies Tod's global payments across 115 stores
The move has lifted approval rates and cut reconciliation work as the luxury group standardises payments across stores and online in 14 countries.
Matchmade.io claims million-record reconciliation in minutes
Finance teams across Southeast Asia could cut reconciliation delays as fragmented payment data makes manual matching slower and riskier.
China's commerce models reshape retail worldwide, NIQ says
Asia Pacific is driving a retail shift as live, social and quick commerce from China spread into shopping habits worldwide.
Analyst Insights
Research and market analysis connected to Omnichannel
Genesys unveils AI tools to orchestrate customer journeys
Infios named a leader in IDC MarketScape assessments
China's commerce models reshape retail worldwide, NIQ says
Netcore Unbxd named Gartner Leader for search discovery
Proximus Global rises to Gartner CPaaS leaders group
Expert Columns
The next eCommerce interface may not be a screen
How multi-shopper AI is transforming retail store operations
The Next E-commerce Interface May Not Be a Screen
Why enterprise AI must learn to act, not just talk
Amperity's CMO reveals how continuous decisioning fuels loyalty innovation
FIFA World Cup fever: How to build lasting fan loyalty with event tech
What separates the personalisation leaders in media and entertainment?
Loyalty leaders discuss: What are global loyalty programs doing that's missing in APAC?
Loyalty leaders discuss: The biggest gap between what APAC consumers expect and what brands are delivering
Navigating data challenges in China's E-commerce market
Interviews
Interviews and video coverage from the network
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Recent Omnichannel News
Scandiweb launches Ari AI for Magento store upkeep
Magento merchants can now cut routine updates from days to minutes, with Scandiweb's Ari AI aiming to slash maintenance costs and developer bottlenecks.
Half of Australians using AI to research purchases
Yet most shoppers still cross-check AI suggestions on Google or review sites before buying, according to new research.
Eagle Eye adds Divide By Zero to APAC partner programme
Retailers in Asia-Pacific will gain more choice over loyalty and personalisation systems as Eagle Eye broadens its partner network with Divide By Zero.
Amazon rivals beauty chains as Australian sales shift online
Marketplaces are now taking as much Australian online beauty revenue as specialist chains, with consumers increasingly shopping through Amazon and social media.
Retailers boost video & AI as visual commerce grows
Retailers are using AI to handle booming video, social commerce and user-generated content as operational strains mount across channels.
Australian consumers ditch AI chats over memory gaps
Nearly seven in 10 Australians walk away from AI service chats when bots fail to recall earlier exchanges, a Twilio survey finds.
Merlin rolls out NiCE CXone across 140 attractions
Guest service at Merlin's attractions has improved sharply, with issue resolution rising to 95% after an AI platform was rolled out.
Experian launches AI platform with real-time underwriting
Borrowers could see more relevant credit offers as the platform uses live data and bank account insights to sharpen approvals.
Infobip study finds brands struggle to prove sports ROI
Most marketers still cannot tie sports fan engagement to sales, even as they raise budgets for live-event campaigns and AI tools.
Cricket Australia signs Komo deal for fan data push
Fans will be able to take part in predictions and voting across Cricket Australia channels as the deal aims to boost first-party data and sponsor value.
Adyen partners Limitless Technology on Asia-Pacific payments
Online gifting shoppers across six Asia-Pacific markets should see fewer checkout errors as Limitless Technology shifts to one payment provider.
Forrester says answer engines now shape brand choice
Marketers may need to rethink search metrics as AI responses increasingly narrow buyers' shortlists before they reach a website.
Quiq launches Voice Assist for live customer calls
The new tool could cut handling time by letting agents send messages and complete tasks during live calls without leaving one conversation record.
Infobip WhatsApp assistant cuts Overseas Express queries
Routine parcel-status checks are shifting to WhatsApp, easing pressure on support teams as Overseas Express cuts enquiries by more than 60%.
Zitcha launches Snapchat integration with Officeworks
The deal lets retailers target younger shoppers on Snapchat and tie ad spend to sales, as Officeworks tests offsite retail media.
Ui Ai launches Amica digital employee for customer service
Businesses facing staffing pressures may use Ui Ai's Amica to handle customer queries, orders and leads around the clock.
South East Asia & India launch loyalty industry body
The new body seeks to help brands retain customers as Asia-Pacific loyalty spending is forecast to reach USD $141.8 billion by 2030.
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Australian agencies win Shopify Build Award for Lioness
The win highlights how a wholesale-first fashion brand has turned online sales into a global growth engine, shipping to 95 countries.
Tech Mahindra unveils TechM Ting sonic brand identity
The new audio mark is set to run across offices, apps and customer touchpoints as Tech Mahindra standardises its global brand image.
Sinch rebrands MessageMedia as Sinch Engage in Australia
Existing customers will see no change to products or pricing as the renamed platform keeps SMS, MMS, WhatsApp and local support in place.